(1833-1971) Fashion designer
French-striped Basque shirt, Chanel suit, little black dress, Chanel No. 5
Costume jewelry…
There is still so much she has brought into the world.
Have you noticed that every woman is unknowingly benefiting from this to some extent?
No one would argue that Coco Chanel remains an enduring fashion icon.
She was raised in an orphanage and worked as a singer in a cabaret club after leaving the orphanage. She then entered the wealthy middle class community at the time, where she became influenced by men's fashion, including horse riding and hunting.
While bourgeois women wear flashy dresses that only hinder their movement and indulge in games and parties to fill their boring days, she uses the dressmaking skills she learned at the orphanage, her sharp sensibilities, and her unconventional ideas to create a new style for women.
He freed women from corsets and long dresses, created minimalist outfits that were easy to walk in, made women wear pants, and made clothes out of jersey, which had previously been men's underwear.
Because the design was simple, it was easily copied, which led to the creation of mass-produced ready-to-wear clothing, and the popularization of fashion.
In an era when women's advancement in society was being called for, she never just emphasized ease of movement and everyday convenience.Her high fashion sense was also accepted by women all over the world, and she changed the times, spreading the enjoyment of fashion to the common people.
She later supported artists as a patron, bringing their outstanding talents to the world.
Her unwavering style influenced the customs, manners and culture of the time, and remains the foundation of modern fashion.
We hope Erni will be one of those fashion houses, and we will always follow her footsteps.
