Kana Sato / Brand Director
A woman with a well-established sense of self and an aesthetic sense cultivated through her interactions with society.
We will spotlight someone who embodies the image of a woman that HÉRNI projects as its brand image.
About herself, her policies, her underwear...
We spoke with brand director Kana Sato.
Layer a HÉRNI camisole dress with ruffled pettipants, and tone down the sweetness with a deadstock navy blazer and leather boots.
Branding director Kana Sato is known for her glamorous and stylish look that incorporates vintage items.
No.3 Slip Dress / No.14 Pettipants
Sato is a lovely adult who has established her own style, but she laughs and says that it's only recently that she has started to pay attention to innerwear and lingerie.
"When I was younger, I thought that no one would see my underwear anyway (laughs).
But as I grew older, the things I spent my money on changed .
I've come to value fashion in areas that aren't visible to others, like food."
The lingerie she chooses these days is either minimalist with no unnecessary decorations or beautiful, luxurious lace.
"My tastes are quite extreme, but I like the way HÉRNI uses lace.
No.6 Camisole / No.7 Boxer Shorts
The material is also very comfortable. I've always loved linen, but I was surprised at how comfortable it was as an inner layer.
They don't cling to your feet, they don't make you sweat, and they're comfortable all day long."
To be continued next time .
Photographed by: Masako Nakagawa (except the fourth photo)
Interviewed by: Shiori Fujii